How Social with Cappe Makes a Profit

Written By Irma Cappelletti

Community, connection, and impact with a sustainable model

1. Events (Core Revenue)

  • Resident Mixers – Apartment buildings fund on-site events; outside guests purchase tickets.

  • Public Socials – Low-cost ticketed gatherings.

  • Special Events – Fitness, music, and themed collaborations with premium ticketing.
    ➡️ Events create reliable cash flow while expanding brand visibility.

2. Partnerships & Sponsorships

  • Local Businesses – Showcase at events (discount booklets, vendor tables, giveaways).

  • National Brands – Tiered sponsorship packages aligned with community impact.
    ➡️ Sponsorships ensure events are funded while generating profit margins.

3. Giving Model – Help Cappe Grow

  • Monthly Support Tiers – Consistent contributions from community members and businesses.

  • Large Gifts / Angel Investors – Transparent structure: capped personal allocation (e.g. $8K from $50K), majority reinvested into events, tools, and causes.
    ➡️ Creates stability with built-in accountability.

4. Products & Services

  • Branded Merchandise – Apparel, digital discount booklets.

  • Creative Services – Affordable content creation for local businesses.

  • Future Products – Cocktail/mocktail syrups inspired by Peruvian + Italian roots.
    ➡️ Expands revenue with diversified growth streams.

The Profit Formula

  • Events + Partnerships = The Engine

  • Donations & Support = The Cushion

  • Products & Services = The Growth Lane

📩 Interested in partnership, sponsorship, or investment opportunities?

Irma Cappelletti
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Partnership Opportunities with Social with Cappe